Custom Cosmetic Packaging

What cosmetic packaging covers

Beauty products usually sit in a primary container, such as a bottle, jar, tube or compact, inside a printed secondary box. That box is what shoppers see first on a shelf or in an unboxing video, so it carries most of the brand work as well as the required product information.

Styles that suit beauty products

• Tuck end boxes for serums, creams, lipsticks and single items.
• Rigid and magnetic closure boxes for fragrance, palettes and gift sets.
• Mailer boxes for direct-to-consumer orders and PR kits.
• Window boxes to show brushes, tools or product color.
• Display boxes for lip balms and minis at the counter.

Materials and finishes

SBS paperboard is the standard for cosmetic cartons because its bleached white surface prints sharp color. Rigid chipboard gives weight for premium lines. Popular finishes include soft-touch lamination, spot UV, foil stamping, embossing and debossing. Kraft works for clean beauty brands that want a natural look.

Design tips

Size the carton to the container closely so the product does not slide, and add an insert for glass. Reserve a panel for ingredients, net contents and any warnings. Cosmetic labeling is regulated in both countries, and Canada requires bilingual English and French labels for most consumer products, so check current requirements before approving artwork. Keep a consistent color system across a product line so shoppers can tell items apart.

How ordering works

Tell us the product, its container size, the style and the quantity. We reply with pricing and suggest board and finishes. Our designers can place your artwork on the dieline and you get a digital proof before print. Our production partner makes your boxes and ships them anywhere in the USA and Canada. If you are building a full product line, send all sizes together so we can keep proportions, colors and finishes consistent across every carton.