Custom Counter Display Boxes

Updated 2026-10-06

Custom counter display boxes are printed paperboard or corrugated trays that hold products upright near the register, used by snack, candy, cosmetic, accessory and other impulse-buy brands. Styles include open trays with a raised header, tear-away lid shippers and tiered displays. Share your product size and units per box, and Vorex replies with pricing.

Built for checkout counters
Raised printed header card
Ships closed, opens to display
Sized to your unit count

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Size, quantity and email. We reply with pricing and options.

Ships to the USA and CanadaNo obligation

How counter display boxes drive impulse sales

A counter display box sits on a shop counter or shelf and presents several units of a product in one branded tray. It usually has a raised back panel, called a header, that carries your logo and message at eye level. Because it is placed near the register, it catches shoppers at the moment they are ready to pay, which makes custom countertop display boxes a staple for lip balm, candy, snacks, accessories and small gadgets.

Paperboard such as SBS is common for light products and sharp graphics. E-flute corrugated adds strength when the display holds heavier items or travels to stores fully packed. A popular design ships closed as its own carton, then a perforated lid tears away to reveal the display. Dividers keep units organized, and a front lip stops products from sliding off.

Design the header to be read from a few steps away: a clear product name, a short benefit line and your logo. Repeat brand colors on the front lip and sides. Leave the inner tray simple so the products themselves do the selling. Our team can build the dieline around your unit count, and you approve a digital proof before production.

Popular uses

Lip balm and small cosmetics
Candy bars and gum
Snack bars and jerky
Phone accessories and cables
Keychains and small gifts
Single-serve tea and coffee sachets

Specifications

Size	Made to your exact inside dimensions (L × W × H)
Materials	Paperboard (SBS), kraft, corrugated (E, B or double wall), rigid chipboard
Printing	Full colour CMYK, Pantone (PMS) spot colours, inside and outside printing
Finishes	Matte, gloss or soft-touch lamination, spot UV, foil stamping, embossing, debossing
Add-ons	Window cut-outs, inserts, handles, custom tissue paper and stickers
Proof	Digital proof on your dieline before production

Request pricing for custom counter display boxes

Make it yours

Options for custom counter display boxes

Display styles

Open tray with header, tear-away lid shipper display, tiered steps for multiple products, and dispensers that feed units forward as stock sells.

Materials

SBS paperboard for light items and crisp graphics, or E-flute corrugated for heavier products and displays that ship fully packed to stores.

Printing

Full-color printing on the header, front lip, sides and tray interior, so the display carries your brand from every angle on the counter.

Finishes

Gloss or matte coating for durability under store lighting, with spot UV or foil on the header logo to catch the eye.

Dividers and inserts

Add dividers, slots or tiered inserts to keep units upright, separated and easy for shoppers to pick up without the display toppling.

Eco options

Paperboard and corrugated displays are widely recyclable where facilities exist. Ask about kraft board, recycled content and water-based inks. Kraft displays suit natural and organic brands.

How it works

Ordering custom counter display boxes

Get a free quote

Request a quote
Tell us the box style, size, quantity and where it ships.
Get pricing and a proof
A specialist confirms options and sends a digital proof of your design.
Approve and print
Nothing goes to press until you approve the proof.
Delivered to your door
Boxes ship to your address in the USA or Canada.

FAQ

Custom Counter Display Boxes: questions answered

Still unsure? Ask a packaging specialist.

What is a counter display box?

A counter display box is a small printed tray, often with a raised header panel, that holds multiple units of a product on a store counter. It promotes the product near the checkout and makes it easy for shoppers to grab one.

What material is used for counter display boxes?

Most are made from SBS paperboard or E-flute corrugated. Paperboard suits light items and sharp graphics, while corrugated adds strength for heavier products or displays shipped to stores fully packed. A specialist recommends the board based on product weight and how the display will travel.

Can a counter display box ship as its own carton?

Yes. A shipper display travels closed like a carton, then the top tears away along perforations to reveal a ready-made display. It saves set-up time for store staff and protects products in transit. Clear tear-line markings help staff open it neatly.

How many products fit in a counter display box?

That depends on your product size and the space stores give you. Tell us the unit dimensions and how many you want per display, and we design the tray and dividers around that count. We also check the footprint against typical counter space.

How do I get pricing for custom counter display boxes?

Send your product dimensions, units per display, quantity and artwork through the quote form. A Vorex specialist replies with pricing and design help, and you approve a digital proof before production. Mention whether the displays will ship packed or flat so the board is chosen correctly.

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