Custom Toy and Game Packaging

What toy and game packaging covers

Toy packaging has to appeal to two audiences at once: the child who wants the toy and the adult who buys it. It also has to hold small parts securely. Board and card games need sturdy boxes that survive years of opening and closing on a shelf at home.

Styles that suit toys and games

• Two-piece rigid boxes for board games and puzzles, the classic lid and base.
• Tuck end boxes for card games and small kits.
• Window boxes so shoppers can see dolls, figures or plush toys.
• Hanger boxes for small toys on retail pegs.
• Handle boxes for play sets that kids carry.

Materials and finishes

Rigid chipboard wrapped in printed paper is the standard for board game boxes because it is strong and holds its shape. SBS paperboard suits card game boxes and lighter toys with bright color print. Corrugated board adds protection for heavier toys and shipping. Gloss or matte lamination protects the print from wear, and spot UV or foil can highlight a title.

Design tips

Lay out every component first, then design an insert or tray with a place for each piece. Put the title, age range and a clear product image on the front. Toys are regulated for safety in both the USA and Canada, and packaging often needs age grading, choking hazard warnings where applicable and, in Canada, bilingual text. Check current requirements for your product before approving artwork. For games, the box side is what shows on a shelf at home, so print the title there too.

How ordering works

Tell us the components, the box style and the quantity. We reply with pricing and suggest board, finishes and insert. Our designers can set your artwork on the dieline, and you approve a digital proof before print. Our production partner makes your packaging and ships it anywhere in the USA and Canada. If you are funding a game through crowdfunding, share your timeline so we can plan the order with you.